Giuseppe D'Auria

Innovation Consultant

I changed many times the “what-I-want-to-be-in-my-life” goal. When I was really young: a scientist. Then, after some failed experiments: an inventor. Hence, I realized that being an entrepreneur is a more achievable goal: I soon started to collect experiences - and failures, too. Since then, I found that my competitive advantage is linked to my curiosity, blending an analytic mind-set with a creative attitude.
After that phase, I understood that finding solutions to real problems is the way in which I can help organizations - and our business ecosystem - to shape a whealty and ethic society. I lived in many countries - UK, Switzerland, Spain, Russia, China - and I’m still hungry to explore and maintain my learning curve quite high. Also, I'm passionate about food, philosophy and math, despite my focus on technology and innovations.

Professional Experience

  • Intelligent Automation Lead - Solutions 2 Enterprises - Milan, Italy

    I'm leading the Intelligent Automation business unit, managing end-to-end the client's automation solutions. I’m responsible for the Center of Excellence for RPA design, deployment and control, for international clients mainly in banking and manufacturing industry.

    In particular, my work is focused on:
    - building IA offering and proposition, with a focus on robotic process automation
    - automation opportunity assessments
    - technical solutions architecture (UiPath)
    - management of end-to-end projects (economics, resources, client, technical aspects)

    11.2019 - Now

  • Innovation Consultant - gdauria.com

    Working as freelance consultant. Member of the Innovation Manager register at the Italian Economic Development Minister (MISE).

    10.2019 - Now

  • Technical Project Manager - DigitalGO Group - Rome, Italy

    I worked in the Innovation and R&D team, dealing with chatbots and analytics platforms, for clients such as TIM, American Express. My job was focused on:
    - project management of technical solutions
    - conversational platforms and chatbots (bot framework, Luis NLP, Google Dialogflow)
    - design and deployment of RPA (UiPath)
    - digital properties management (Google Tag Manager)
    - data modelling and visualization (R, Shiny, PowerBI)
    - customer journey and business model design

    09.2018 - 11.2019

  • Senior Consultant - Sorensen Consulting - Rome, Italy

    I worked on analyzing business models, logistic and marketing needs in integrating retail chains with e-commerce platforms, on clients such as Teddy Group, VF Corporation. I mainly worked on process design, project sustainability analysis, positioning and branding, geo-marketing (Urbistat, QGIS).

    01.2018 - 09.2018

  • Innovation Manager - ID Shield tech

    The start-up provides an anti-counterfeit technology for physical goods. I designed a tracking solution able to pair a physical asset to its digital twin, using a blockchain backbone.

    02.2017 - 12.2017

  • Digital Business Consultant - PSSL Holdings - Lincoln, UK

    The company designs, manufactures and sells toys worldwide, online and through its wholesale network. I redesigned the UX of the e-commerce, managing its implementation into the NetSuite ERP (Oracle). I also set the data structure and visualization for the online sales analytics platform (e-commerce and marketplaces).

    10.2015 - 05.2016

  • Project Manager - D&D Group - Salerno, Italy

    I managed the start-up process of a business unit that designs and manufactures technical-wear for athletes. I set up the design team and part of the manufacturing process (textile cad processes flow).

    03.2015 - 10.2015

  • Founder - Advfree Agency - Naples, Italy + Lausanne, Switzerland

    I founded the company, working across several roles (art direction, operations, media planning, finance), managing the clients’ brands and supervising the brand identity creation process for new clients. I co-founded two magazines (Welovefashion and Welovefood), shaping the business and managing their art direction. During 2014 I assumed the role of brand manager in a client’s company (Nagabeach) leading the marketing and digital marketing teams, managing five brands and setting up the e-commerce platform within an omni-channel strategy. During 2013-2015 I also managed the brands of Swiss clients through our branch in Lausanne (The Cool Factory).

    03.2010 - 02.2015

Education

  • LUISS Business School - Rome, Italy

    MSc International Management

    Main topics: Corporate Finance, Economics and strategy, Project management, Marketing, Branding, Entrepreneurship, Innovation, Business analytics.
    Thesis in “Towards industry 4.0 through blockchain transformation”.

    2016 - 2017

  • ESSCA School of Management - Shanghai, China

    MSc Business in China

    Main topics: Asian economics, Branding, Business analysis and strategy, Supply chain.

    2017 - 2018

  • University of Salerno - Salerno, Italy

    BSc Communication Sciences

    Main topics: Semiotics, Business administration, Marketing, Economics, Sociology, Psychology, Brand design.
    Thesis in “Brand identity management”.

    2008 - 2016

  • I.C. Don Milani - Naples, Italy

    Math and Science High School

    2003 - 2008
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